First and foremost, if you love and have a true passion for your product or service most likely it will be well received and thriving.  A successful brand is about heart and sharing the love of one’s creation with others.  Share the principle, your fundamental truth(s), which served as the foundation of creating your brand. Share your truth on why your product(s) or services are worth your own personal self-sacrifice and why they impassioned you to bring your concepts to fruition. 

Why is it important to define and share your love for your brand?  The 21st century culture with its global economy, and social media and digital revolutions is demanding a higher level of public transparency.  Social media and mobile technologies have accelerated the rate at which relationships develop, information is shared and influences takes hold. People now use social technology to help shape the world’s events and culture. More importantly, our culture is asking to be told your own story as to why they should become emotionally connected to your product, concept or service. Tell them why they should trust you and try your product or service.

It is not about marketing propaganda – it is about mindfully sharing your heart, your essence and passion for your product/service through your own personal story and brand presentation.  Your brand identity and your story should differentiate what you do special constructed around the vision of your business.  In essence, you are establishing and enhancing the consumer’s perception of your quality product(s)/service(s). 
     First, you are consciously offering your perception of your brand and story. 
     Second, you are consciously offering, by asking customers, to use or try your products/services.  
This sharing of your love for your products/service develops an emotional tie to the combination of the two elements (message & use). 

Share your true meaning of the love for your product unlike Tina Turner’s famous song above it is much more than “just a second hand emotion.”  Define your love for your product or service as Dr. David R. Hawkins, M.D., Ph.D. famous author and lecturer defines love.  “Love is misunderstood to be an emotion; actually, it is a state of awareness, a way of being in the world, a way of seeing oneself and others.”

Ponder & Share!
By Jamie Hagen, Marketing Specialist at Buena Vista Chamber of Commerce & Visitor Center

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